Understanding the sport as a unique product
Professional sport would not be possible without the financial engagement of sponsors who nowadays follow a clear communication strategy rather than just seek to display their names and logos at events. Sport clubs and federations are under an increasing competition to convince and attract audiences, corporate partners, and the media alike. This makes it even more important for all stakeholders to professionalise their marketing activities and clearly define their product by unique attributes. It is significant to know what a sport stands for and who it is targeting in regards with demographics or countries, before approaching potential partners such as brands, sponsors or media rights distributors.
Spike Consulting offers support already from a very early stage in trying to understand the unique attributes of an individual sport or athlete. This allows a thorough evaluation of the appropriate positioning to create a clear strategy for identifying and winning perfect partners with a long-term prospect.
Although our sport partners are mainly tier 2 or 3 international federations they govern over hundreds of million active athletes and rank among the top national sports in geographies relevant to our commercial partners in their endeavour to develop business in emerging countries and growth markets.